Creating the Future

Back to Schools & Education

A new partnership project building effective information, advice and guidance to make the creative industries a viable career pathway for young people from Cambridgeshire and Peterborough. The project will run until 2020 with an invited group of 15 secondary schools selected by the Collaborative Outreach Network.

There are nearly 2 million jobs in the creative industries which means 1:11 jobs in the UK are in the creative economy. We are committed to promoting a 21st century skill-set with creativity, collaboration, critical thinking, project management and problem solving at its heart. We want to demonstrate to schools, families and young people the role of the creative sector as employers of the future.

The project will deliver a number of strands of activity with the schools involved:

  • Working on a live creative brief with year 8 (whole year group),
  • Work shadowing with groups of year 9 pupils,
  • Careers advice including prep in school for years 9/10 who plan to attend the Creative Zone at the annual Careers Fair
  • Creative mentoring with external expertise to offer 1:1 support to students interested in creative pathways.
  • CPD for IAG staff, faculty and School governors (see below for booking)

Why is this important?

  • The creative sector generates £84.1bn Gross Value Added, or 5.2 per cent, of the UK’s economy – this is bigger than the automotive sector, life sciences, oil and gas and aerospace combined.
  • The creative sector is the fastest-growing part of the UK economy – growing at three times the rate of the wider economy
  • There are nearly 2 million jobs in the creative industries which means 1:11 jobs in the UK are in the creative economy (DCMS)
  • Almost half of all jobs in the creative sector are self-employed/freelance and being self-sufficient with a good portfolio and contacts is important
  • Almost 90% of workers in the creative industry are at low risk, or no risk, from future automation
  • The East of England contains 9% of the creative industries’ workforce
  • The East of England is the 3rd largest region in England, in terms of value and scale of industry, with only London and the South East being larger
  • The East of England has a mixed picture in terms of skills, with a combination of some of the highest skilled and lowest skilled areas in the country. A key issue is the low supply of intermediate and higher-level skills. This is due in part to the low percentage of adults undertaking job-related training, the low percentage of graduates and postgraduates remaining in the region and the high number of people entering low-skilled employment after compulsory education

(Information from Creative & Cultural Skills)


"More than 60 Year 8 pupils get a taste of the creative industry at Witchford Village College"

A group of Year 8 pupils in Witchford got a taste of the creative industry when they had a visit from the ‘Creating the Future’ project.

“We are very grateful to the representatives from the project, they are very inspiring people with interesting experiences to share about their work.”

Read the article here

Project framework

Interesting content

Useful documents

Blog Posts

Image credit: Masthead © Starfish Design Ltd