1961
A New Name
An eight day music festival, as part of a run of triennial events.
To reflect the expanding scope of the Festival, it was re-named ‘Norfolk & Norwich Festival of Music and the Arts including the Triennial Festival’ in 1961.
With jazz growing in popularity, John Dankworth was on the bill and the Maddermarket Theatre cemented itself as the setting for new drama productions.
Another new initiative was the ‘Festival Centre’, launched at the Maid’s Head Hotel – a place for performers and audiences to meet and share a drink together after performances; this quickly became a popular feature of subsequent years, although it was to move to the Maddermarket from 1964.
Festival Programme

Festival Programme Cover 1961, taken from the Norfolk & Norwich Festival Archive