Kids Business

Handing all the decisions over to 12 children aged 4 – 11, Kids Business was a new site specific public artwork that hit the highstreet of Swaffham for Norfolk & Norwich Festival 2026. Working with the local budding young entrepreneurs, live art duo Hunt & Darton ran a series of workshops to grow ideas, cultivate skills, and bring to fruition the creation of a new business, democratically conjured up through the imagination of the group of kids.

The Kidz Arms

Taking over a disused pub in the heart of Swaffham’s highstreet, the young entrepreneurs created The Kidz Arms, a pub by kids, for everyone. This hilariously surreal take on a classic  British pub included ‘terrifyingly happy hours’, a ‘service at arms length’ contraption that launched pastries at punters, and a gang of ‘Babs’ that would tell you to ‘Get out my pub’ at a moment’s notice.

Whether you were looking for candy-filled cocktails, cereal served in over-sized martini glasses, or jellies on a platter, visitors from Swaffham and beyond experienced non-stop entertainment over two weekends in May. The kids were thrilled to have served 400 customers while developing real business skills and having a lot of fun along the way.

Hunt & Darton is a live art collaboration between Jenny Hunt and Holly Darton. They are a lead UK arts organisation in publicly engaged, interactive and highly creative events. Empowering people to simply express themselves, H&D make art events that they create and perform with the general public. Taking their work directly to people, often taking on a recognisable format (a cafe) or popular medium (radio), popping up on high streets, interrupting daily routines by challenging automated behaviour and having a laugh.