Building Your Brand

Being an artist today is not simply being an artist. You’ve got to be a business manager, accountant and marketer too. This talk, led by artist Kaitlin Ferguson, will develop your ability to build your art practice into a trusted and unique brand, with a strong regional reputation.

The session will explore the way you can do this by creating a slick digital portfolio, identifying and championing your USP, finding connections and developing them into partnerships (outside as well as within the cultural sector). Learn more about seeking opportunities, securing funding, and diversifying revenue streams for your practices.

Kaitlin Ferguson is a regional artist particularly well placed to deliver this talk. After building an impressive portfolio and network in East Anglia, she has recently relocated to Derbyshire, where she is rebuilding her contacts and reputation through her tried and tested approach.

Artist Bio

Kaitlin is an environmental artist whose interdisciplinary practice explores our relationship with the natural world during a time of climate breakdown. She works across exhibition-making, cross-disciplinary research and socially engaged practice. Through participatory projects, she connects people with nature using sustainable materials and accessible, inclusive approaches.  

She has been commissioned by organisations including the Barbican Centre, Kettle’s Yard, the Fitzwilliam Museum, GroundWork Gallery, Natural England and the University of Cambridge. In 2025 she was awarded a Norfolk & Norwich Festival Artist Bursary. She holds a BA from Norwich University of the Arts and an MA from the University of Edinburgh. 

Artist Network

Our Artist Network is for artists and practitioners committed to creative education and socially engaged practice across Norfolk, Suffolk, Cambridgeshire and Peterborough.

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